Software to shape your strategy
Power your decision-making
Focus on what matters
Ideas aren’t the problem. Focus is.
SpotOpp is the go-to platform for commercial strategy. Quickly and systematically develop a clear direction for your products, markets, and propositions — based not on assumptions, but on facts.
SpotOpp helps commercial teams make sharp decisions, grounded in market fit, positioning, and target audience — all from one user-friendly environment. Ideal for companies that want to grow and turn their strategy into action.
​
We’d love to show you how SpotOpp helps you focus on what truly matters.
✔ Data-driven insights: no assumptions, just real understanding
✔ Complete market analysis: why guess when you can know!
✔ Team buy-in from day one: strategy is a team effort
✔ Faster from plan to action: real-time dashboards
✔ Focus on what truly matters: prioritize markets, products, and actions
Choose a tool that does more than just planning.
SpotOpp helps you define your direction, and actually realize it.
Why SpotOpp
Using Excel & Powerpoint
-
Inefficient: hours spent collecting data and building charts
​​
-
Lacks depth: too basic for complex markets, error-prone and quickly outdated
​​
-
No buy-in: hard to execute without involvement
Or outsourcing to an agency
-
Expensive & outdated fast: one report today, irrelevant tomorrow
​
-
No ownership: the strategy doesn't truly feel like yours, which slows down execution
​​
-
Limited involvement: less buy-in = less impact​​
Time for a strategy approach that actually keeps up with your market!
Why traditional tools hold you back
Making strategy simple and powerful—not oversimplified
Understand your market
SpotOpp doesn’t remove complexity — we make it manageable. Our technology helps you focus on what truly matters by speeding up and automating the thinking process.
​
We didn’t just digitize traditional models, we transformed the entire process. We cut through the noise and ask the right questions. So you can focus on the fun part: making smart, strategic decisions.
Get everyone on board with your strategy
Strategy isn't a solo act
A strong strategy doesn’t come from the top alone, it’s built with input from across the organization. By involving teams from the start and backing decisions with data, you create buy-in and momentum.
​
SpotOpp helps you gather insights, structure them, and turn them into one clear, shared story. Because strategy is something you build together.
Get your strategy moving
How SpotOpp works
Whether you’re aiming for growth, launching a product, or repositioning — the user-friendly SpotOpp platform guides you through a structured process that delivers fast insights that are complete, detailed, and reliable.
Need support? Let our experts guide you with our structured 3-step approach. ​
​Step 1: Define your scope
What do you offer, for whom, and why? Without clear boundaries, there’s no strong strategy.
Step 2: Gather the right input
Evaluate markets based on facts, from competition to regulations.
Step 3: Turn insights into action
Translate insight into action with clear dashboards that spot opportunities, set priorities, and help you adapt. What works today might not work tomorrow, and SpotOpp keeps you ready for that.
Why our customers love SpotOpp
Project Manager Strategy,
RelyOn Nutec
“We can quickly compare the product-market-fit of each training, so we can decide which courses to develop or eliminate.
This is a definately a huge help in optimizing our portfolio.”
Global Sales & Marketing Director, Alewijnse
“We needed to be more selective in our market approach, but missed the overview to confidently prioritize activities. We can now structurally analyze all our opportunities the same way. Aligning departments and providing the right focus.”
CEO,
Aryzon World
“We needed to find our sweet spots, because it is easier to sell if you operate in a market where your offer meets the demands from the market. The workshop helped us easily finetune where that is, so we can work more efficiently.”
