Power your decision-making
Software to shape your strategy
Focus on what matters
Ideas aren’t the problem. Focus is.
Most organizations have no shortage of ideas for new products, markets or approaches. The real challenge for commercial leaders? Making the right choices. Without clear insights into your market fit, ideal positioning and target group, strategies are bound to fail.
Let us show you how SpotOpp helps you focus on making impact: growing your business or profit, without wasting time, money and energy.
Using Excel & Powerpoint
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Time-consuming manual work: hours of gathering data, making charts, fixing errors
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Oversimplified views: missing the complexity of the real world
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Inflexible & outdated: hard to adapt to the fast-changing business environment and offer
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Lack of buy-in: strategy isn’t built with your team, making execution harder
Or outsourcing to an agency
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Expensive & outdated quickly: one report today, irrelevant tomorrow
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Lack of ownership: the strategy isn't truly yours, making implementation slow
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Minimal team involvement: no collective intelligence, no internal alignment
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Buy-in struggles: hard to get your team engaged, leading to resistance
Is this really how you want to create your strategy
✅ Data-driven insights: why guess when you can simply know
✅ A complete market analysis: go beyond surface-level assumptions
✅ Team alignment from day one: ensure buy-in with collaborative strategy-building
✅ Faster activation: fast results and frictionless action
✅ Pragmatic approach: focus only on high-impact activities, adapt as soon as anything changes
Excel & PowerPoint weren’t built for strategy. And outsourcing often disconnects teams from the process.
Instead, go for full control over your strategy, while automating tedious tasks, with SpotOpp.
There's a smarter way
Making strategy simple—not oversimplified
Align your resources to what's important
Scaling up, pivoting, or turning things around? Strategy should be your biggest asset, not your biggest headache. That’s why SpotOpp makes it easy. Not by ignoring the complexity of the world with a strategy canvas. But by letting technology handle the tedious and difficult parts.
And we haven’t stopped at simply digitizing models. We’ve transformed the process. We cut out the noise and ask the right questions. Wouldn't you prefer to only get the fun part: making smart, strategic decisions?
Get everyone behind your strategy
Make strategy everyone’s focus
Strategy shouldn’t be confined to the boardroom. It relies on the quality of its input. And that input needs to come from across your organization. SpotOpp simplifies one of the toughest parts of the strategy process: gathering the right insights.
By embedding strategy throughout your organization, aligning teams, and providing data-backed justification for decisions, SpotOpp ensures clarity and buy-in. When strategy is clear and logical, everyone gets on board—driving execution faster.
Get your strategy moving
How it works
Need a strategy for business growth, marketing, product launches or market exit? Our user-friendly SpotOpp Platform guides you through each step of the process. Ensuring a fast process, yet with incredibly complete, detailed and reliable insights.
Need a bit of extra help? Let our experts guide you through the entire process with our structured 3-step approach. ​
​Step 1: Scoping
If you’re unclear on what you do, who you serve, and why it matters it's impossible to create a winning strategy. SpotOpp helps you define your scope and standards upfront.
Step 2: sourcing
Markets are not all the same. Different buyers, competitors, and regulations require different approaches. Assess each market pragmatically and get reliable insights within hours.
Step 3: Setting off
Turn insights into action with clear dashboards that help spot new opportunities. Define priorities with confidence. Because strategy isn’t static—it evolves. SpotOpp helps you keep up.
Why our customers love SpotOpp
Project Manager Strategy,
RelyOn Nutec
“We can quickly compare the product-market-fit of each training, so we can decide which courses to develop or eliminate.
This is a definately a huge help in optimizing our portfolio.”
Global Sales & Marketing Director, Alewijnse
“We needed to be more selective in our market approach, but missed the overview to confidently prioritize activities. We can now structurally analyze all our opportunities the same way. Aligning departments and providing the right focus.”
CEO,
Aryzon World
“We needed to find our sweet spots, because it is easier to sell if you operate in a market where your offer meets the demands from the market. The workshop helped us easily finetune where that is, so we can work more efficiently.”