Most companies Spread their bets.

ThOSE that win don't

The Big Bets Growth Engine helps commercial leaders identify the decisions that determine their company's future, and concentrate everything behind them.

Most companies Spread their bets.

ThOSE that win don't

The Big Bets Growth Engine helps commercial leaders identify the decisions that determine their company's future, and concentrate everything behind them.

At some point, effort stops translating into results

Not because your team isn't working hard enough. But because capital, people, and leadership attention are spread across too many initiatives, and none of them are getting enough to win.


The companies that break through don't do more. They back fewer, better decisions with everything they have. And they manage those decisions continuously, not once a year in a strategy offsite.


That's what the Big Bets Growth Engine is for.

The Big Bets Growth Engine turns your critical strategic choices into an operating system

The growth engine is a continuous way of making Big Bets explicit, visible, and actively managed, so the right bets get the resources they deserve, and the rest is cut.


Radical Clarity: Most leaders are surprised by what the data says versus what they assumed.


Decisive Focus: Choose the bets that deserve to run. The Engine makes the hard conversations unavoidable.


Controlled Execution: Track signals continuously, as the market moves, and correct early instead of reacting late.

How it works


Three components. One continuous system.

How it works


Three components. One continuous system.

How it works


Three components. One continuous system.

Find where growth actually sits

Find where growth actually sits

Your team has assumptions about which markets and propositions matter most. The strategic sessions test those against market opportunity and competitive pressure, so you know which bets are worth backing.

Your team has assumptions about which markets and propositions matter most. The strategic sessions test those against market opportunity and competitive pressure, so you know which bets are worth backing.

Your team has assumptions about which markets and propositions matter most. The strategic sessions test those against market opportunity and competitive pressure, so you know which bets are worth backing.

Make the hard choices, confidently

Make the hard choices, confidently

Quarterly reviews that answer one question only: where do we double down, and where do we stop? The decisions your leadership team needs to make, with clarity instead of politics.

Quarterly reviews that answer one question only: where do we double down, and where do we stop? The decisions your leadership team needs to make, with clarity instead of politics.

Quarterly reviews that answer one question only: where do we double down, and where do we stop? The decisions your leadership team needs to make, with clarity instead of politics.

Keep it visible, continuously

Keep it visible, continuously

Big Bets don't manage themselves. The platform makes them visible, measurable, and reportable. Teams work on what matters. Course-correction happens while it still makes a difference, not after momentum is already lost.

Big Bets don't manage themselves. The platform makes them visible, measurable, and reportable. Teams work on what matters. Course-correction happens while it still makes a difference, not after momentum is already lost.

Big Bets don't manage themselves. The platform makes them visible, measurable, and reportable. Teams work on what matters. Course-correction happens while it still makes a difference, not after momentum is already lost.

This works if you're ready to make hard choices

The Engine requires a leadership team willing to explicitly stop funding initiatives that feel important but aren't validated. To name the three bets that deserve everything, and accept that everything else gets less. To make those decisions visible to boards, investors, and teams, and stand behind them.


If that's the kind of clarity you're looking for, the next step is a 60-minute Big Bets Blind Spot Audit. A diagnostic to see whether unvalidated Big Bets exist in your portfolio right now. Not a sales call. A verdict.


If the risk is real, you'll know within the hour.

If it isn't, you'll leave with a clearer picture of where you actually stand. Either way, you'll know.


Not ready for a full Audit? Start with our Risk Scan, a 5-minute self-assessment to see if your portfolio shows the warning signs.

The story behind the Engine

I've been the commercial leader sitting across from the board, trying to explain why growth stalled despite the effort. More than once.


Working inside scaling organizations, I saw the same trap from the inside: too many options, too many markets, too many initiatives that all felt important. Nobody wanted to be the person who killed a promising direction. So everything stayed alive, and nothing got enough to win.


I tried to fix it the way most people do. Spreadsheets. Manual overviews. Gathering input from across the organisation to build a picture clear enough to make confident decisions. It worked, eventually. But by the time the insights were ready, months had passed. The market had moved. And the moment to act on the right information had already gone.


That's the problem SpotOpp was built to solve. Not the analysis; leaders are capable of that. But the speed. The visibility. The ability to see which bets are validated and which ones are quietly draining resources, continuously, before momentum is lost rather than after.


The Big Bets Growth Engine is what I wished existed when I was the one accountable for the outcome.


Marion Panhuijzen, Founder — SpotOpp


Bold results start with knowing which BIG bets deserve to run

SpotOpp helps commercial leadership teams turn Big Bets into predictable growth by making them explicit, focused, and actively managed for timely course correction. For leaders who refuse to gamble with growth.

Bold results start with knowing which BIG bets deserve to run

SpotOpp helps commercial leadership teams turn Big Bets into predictable growth by making them explicit, focused, and actively managed for timely course correction. For leaders who refuse to gamble with growth.

Bold results start with knowing which BIG bets deserve to run

SpotOpp helps commercial leadership teams turn Big Bets into predictable growth by making them explicit, focused, and actively managed for timely course correction. For leaders who refuse to gamble with growth.